Up to half –yes, half—of all food in the world is wasted. Between 30-50% of all food produced around the world never ends up in a human stomach. Wasting food occurs at exaggerated levels in developed countries, due mainly to modern consumer culture. Supermarkets often reject entire crops of perfectly edible food because they don’t meet the marketing standards of picky Western consumers. “Globally, retailers generate 1.6 million tonnes of food waste annually in this way”, reports UK’s Institution of Mechanical Engineers.
If food does make it to the supermarkets, the profit-seeking stores often offer promotions, sales, and ‘buy-one-get-one-free’ kinds of incentives that encourage overbuying. It’s often cheaper to consume in bulk than in volumes of food that can actually be consumed each week. 30-50% of what is bought by consumers in developed countries is thrown away, simply due to the fact that they bought in excess.
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